Make it more yours.

Bring consistency to the places your clients find and interact with your business online. Brand Essentials carries your existing visual identity and messaging across your key platforms for a polished, cohesive presence.

• Brand setup and optimization across up to 3 online platforms


• Branded profile images using your existing logo and brand assets


• Updated bio and About copy


• Website, contact, and relevant profile links


• One custom Facebook cover graphic


• Link-in-bio branding and link organization, where applicable


• One branded email signature


• Overall profile cleanup and brand consistency

An established brand identity and usable brand assets are required. Additional brand development, logo work, custom asset creation, or extensive copywriting beyond the scope above will be quoted separately.

This is a one-time brand setup service. Ongoing social media management, content creation, posting, engagement, and advertising are not included.

Build on a consistent online presence with strategic branded content that helps new visitors quickly understand who you are, what you do, and how you can help.

Includes everything in Brand Essentials

• Brand setup and optimization across up to 3 online platforms


• Branded profile images using your existing logo and brand assets


• Updated bio and About copy


• Website, contact, and relevant profile links


• One custom Facebook cover graphic


• Link-in-bio branding and link organization, where applicable


• One branded email signature


• Overall profile cleanup and brand consistency

Plus a custom Instagram “Start Here” series

• 3 custom branded Instagram pinned posts


• Strategic content direction for each post


• Post copy and captions


• Designed as a cohesive introduction to your brand, services, and next step

Brand Presence requires an established visual identity and usable brand assets. Brand development, logo refinement, missing asset recreation, or additional design work required to establish a usable brand system will be quoted separately.

This is a one-time brand setup service. Ongoing social media management, content creation, posting, engagement, and advertising are not included.

A focused, custom-built page designed around one clear goal—capturing leads, promoting an offer, or delivering a digital resource.

• Custom landing page design


• Mobile-responsive development


• Lead capture or contact form


• Email platform or third-party connection


• Downloadable lead magnet setup


• Basic SEO and analytics setup

A custom-designed page that expands your existing website while maintaining a consistent look, structure, and user experience.

• Design aligned with your existing website


• Mobile-responsive development


• Integration into site navigation, where applicable


• Basic on-page SEO setup


• Placement and formatting of client-provided content


• Suitable for service, team, program, FAQ, or informational pages

Custom functionality that connects your website with the platforms, tools, and workflows your business relies on.

• Booking or scheduling systems


• CRM and email marketing integrations


• Advanced forms and automated workflows


• Membership or gated-content functionality


• API-based platform connections


• Other custom third-party functionality

Simple buttons and links to external websites are included with standard website builds and do not require an advanced integration.

A thoughtfully structured online store designed to make browsing, purchasing, and managing products straightforward.

• Ecommerce platform setup and configuration


• Custom storefront design


• Product and category structure


• Shopping cart and checkout setup


• Payment gateway integration


• Shipping and fulfillment configuration


• Basic transactional emails and scoped initial product setup

Advanced inventory systems, subscriptions, custom functionality, extensive product entry, platform licensing, and third-party fees are quoted separately.

Strategic, brand-aligned copy that communicates what you do clearly and guides your audience toward action.

• Website page copy


• Headlines and calls to action


• Service and offering descriptions


• About page copy


• Brand messaging refinement


• Editing and restructuring of existing copy

Light formatting and placement of client-provided copy is included with website development. Original writing, substantial rewriting, and messaging development are quoted according to content scope.

A cohesive visual identity that gives your business a clear, recognizable, and professional presence.

• Logo design or refinement


• Color palette development


• Typography selection


• Visual direction and art direction


• Supporting brand elements


• Basic brand guidelines


• Website-ready brand assets

Branding packages are tailored to your business’s existing identity, goals, and required deliverables.

Intentional, professional imagery that reflects your brand and gives your website a more personal, polished presence.

• Brand and lifestyle photography


• Business or workspace photography


• Product photography


• Portraits and team imagery


• Website-specific image planning


• Professional editing and web-optimized delivery

Availability and pricing depend on travel, shoot duration, image count, licensing, locations, styling, models, and production requirements.

Extra hands-on support for routine website changes that exceed the update time included in your current care plan.

• Text and image changes


• Updates to existing website content


• Adding or replacing client-provided content


• Minor layout adjustments


• Other routine edits within the existing website structure

Unused additional update time does not roll over unless otherwise stated. New pages, redesigns, integrations, ecommerce, original content creation, and other project-based work require a separate quote.

An additional professional email mailbox connected to your business domain and maintained alongside your NJ Media Works hosting service.

• One additional business-domain mailbox


• Mailbox creation and configuration


• Secure login credentials


• Webmail access


• Initial setup instructions


• Basic connection assistance for one device or email application

Ongoing mailbox hosting and maintenance are included. Email migration, historical mailbox transfer, deliverability issues, password recovery, device synchronization, and third-party application troubleshooting may require additional technical support.


The mailbox remains active while both the recurring mailbox service and associated NJ Media Works hosting service remain active.